On the morning of December 7, the press conference of 2020 Pingzhou Jade Jewelry Culture Week (hereinafter referred to as "Jade Culture Week") was held in Pingzhou, Guicheng, which revealed that the opening ceremony of this years Jade Culture Week will be held in Pingzhou Yulian Culture Square on the evening of December 18 along with a series of wonderful activities lasting for 6 days.

  

     

It is reported that this years Jade Culture Week, themed with "Pingzhou Jade Activating New Vitality", will take jade culture as the medium to strengthen cultural output and empower the jade jewelry industry, so as to enhance the brand influence of the featured town.

  

  

  

On the night of the opening ceremony, there will be a waterscape aurora show presented at the Yulian Square. When traditional jade meets gorgeous aurora, a large-scale dreamy aurora show will create a dancing waterscape show with dazzling lights and awaken a new sensory experience by integrating the featured waterscape of the square. 

  

  

In addition, there will be a runway show with models wearing jewelry jade, in which the rare treasures of the Jade Jewelry Town will be gorgeously presented on the stage. At the same time, the opening ceremony will unveil the logo of Pingzhou Jade Jewelry Town.

   

  

In addition, as one of the important activities of this year’s Jade Culture Week, the Township Live E-commerce Carnival of Pingzhou Online Bazaar will be officially launched on the night of the opening ceremony. As an e-commerce event launched by Pingzhou Jade Jewelry Town, Pingzhou Online Bazaar will provide consumers with high-quality and cost-effective Pingzhou jade. 

  

  

During the activity, 5 major Pingzhou Jade Jewelry Town Experience Open Days will be held. Tourists, citizens and media workers can experience and learn about the raw stone procurement, processing, carving, and auction of Pingzhou jade. 

  

  

During the Jade Culture Week, high-level meetings such as "Craftsmanship Inheritance—Sharing Meeting of Township Jade Carving Arts" and "Sharing Meeting of Township Live E-commerce Industry under Dual-circulation Pattern" will be held. Economic experts, quality inspection experts, leading enterprise representatives and many other celebrities in the industry will gather in Pingzhou to discuss development plans by focusing on the modern background, product quality and development opportunities of Pingzhou jade.

  

  

(Annie)