On January 9, the launching ceremony of the 2nd Promotion Month of New Year Potted Tangerine Culture 2021 in Chencun Town was held. Six villages with relatively high concentration of New Year potted tangerine cultivation in Chencun Town will carry out live broadcast to display the harvest of New Year potted tangerine, which can popularize the New Year potted tangerine culture of Chencun through online and offline promotion and boost the sales of New Year potted tangerine.

Launch the “online sales” mode of New Year flowers and plants

As the largest planting base of New Year potted tangerines in the country, Chencun has an annual New Year potted tangerine planting scale of about 4.67 square kilometers, with an annual output value of 300 million yuan. In order to greatly promote and inherit the New Year potted tangerine culture, Chencun has built the beautiful garden with tangerine fields of more than 1.33 square kilometers, built a culture exhibition hall and a cultural experience base of New Year potted tangerine, and persisted in holding tangerine cultural theme activities every year. 

From January 16 to February 10, Chencun will carry out an "online sales" activity. At that time, a series of live broadcast will be presented on tangerine fields to promote the sales of New Year potted tangerine through different channels. In addition, Chencun will cooperate with Tik Tok and other platforms to hold a theme event called "#Online Appreciation of Chencun Flower Show", which will guide more citizens to appreciate the charm of Chencun flowers and New Year potted tangerines online. In terms of offline activities, Wedding Show, cultural research tour and other activities will be held, attracting citizens from surrounding areas to visit the tangerine fields.

Media convergence helps farmers get access to the track of “Internet+”

This year, Chencun will increase social attention and participation in Chencuns New Year potted tangerines through major competitions such as Media Convergence Competition, New Year Potted Tangerine Creation Competition and Mobile Photography Competition, etc.

Among them, the Media Convergence Competition is held from January 9 to 31. Through the integrated online and offline forms, each media team in the competition will pair up a New Year potted tangerine farmer to provide "one-to-one" accurate services, launch a new mode of "media convergence + industrial sales" of New Year potted tangerine, promote the sales and cultivate a new type of farmers who can use media resources and Internet technologies for promotion, so as to realize the revitalization of agricultural talents.

(Annie)