Recently, Winsing Animation announced that its new great work "Xu Wu Bian Jie" ("Boundless Void" in English) will premiere on the Chinese video-sharing platform Bilibili on April 10th. As Winsing Animation's first science fiction-themed animation with a touch of heroic spirit, it has simultaneously initiated domestic and international distribution, attracting attention in the market.

As one of the first 3D animation companies in the country, Winsing Animation has become a leading domestic producer of digital animation and audiovisual content for 21 years. Their work spans various age groups, including children's animation (such as the well-known IP "GG Bond") and cross-generational IPs (including "Xu Wu Bian Jie"). The company established a comprehensive IP chain that encompasses various aspects of life, such as clothing, catering, housing, transportation, education, and entertainment. It has not only become a childhood memory for the generation after 90s and after 00s, but also a distinctive symbol of Guangdong's new animation.

Guangdong is the largest province in terms of film production volume in China, with a plethora of marketable and popular IPs originating from the region. Its self-produced animation IPs are the main force in the market. Rather than resting on its laurels, the animation industry in Guangdong constantly innovates and iterates. Animation TV series represented by "Boonie Bears," "Pleasant Goat and Big Big Wolf," and "GG Bond" has long dominated the viewership charts. Animated films produced in Guangdong have been breaking box office records and receiving critical acclaim, which demonstrates the strength and success of long-lasting IP series.

In the past decade, Guangdong animation has produced a multitude of new works, including domestic animated films and web series. These Guangdong-made new productions have expanded from the children's market to the family-oriented and cross-generational markets, consistently delivering outstanding works.

Yan Bing, Vice President of Winsing Animation, said that Guangdong, as a province known for its manufacturing industry and tourism, boasts abundant industrial resources that are highly synergistic with the animation industry. The continuous emergence of exquisite cultural products, along with innovative cultural and tourism formats, has brought about a two-way development in the animation industry, from content creation to the expansion of animation plus functionalities.

The latest installment of the "GG Bond" series, named "GG Bond Racing" has set a new viewership record. And its recently concluded season 7 and season 8 secured the top spot in the TV animation time slot on a total of 14 times during its broadcast period. The cumulative view count for the series has surpassed 3.5 billion.

In light of the latest advancements in the field, a growing number of animation firms are undergoing a process of reorganization to better exploit valuable resources. With original IP and high-quality content as the core, these companies are utilizing new technologies to reduce costs and increase efficiency, while vigorously developing both the industry and overseas markets.

Currently, Winsing Animation has had its works broadcast in over 60 countries and regions worldwide through more than 150 television stations and new media platforms.

However, cultural overseas output faces more complex challenges. In addition to the coordination between content, industry, and marketing, there are conflicts arising from different cultures. Therefore, Winsing Animation believes that cultural overseas output requires collective efforts, cultivation and support for the development of truly capable enterprises to explore overseas markets.

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